The Thunderous Entrepreneur: Sabrina Carpenter

At some point, I had to bring up the subject of entrepreneurship—and I didn’t want to talk about something small. Many might think of male examples, but this one surpasses so many men that it would be impossible not to put her on the podium. Despite her young age, her commercial skills and business sense have left the world eating dust. The title already says it all, but it doesn’t take long to understand why Sabrina is a giant.

The first time I heard about her was just before traveling to Europe in 2024. I saw a friend’s story from France with a catchy track called “Espresso” (yes, that’s how it’s spelled). For those who don’t mind enjoying an addictive pop song, it was obvious: this would conquer the world.

Discovering Sabrina’s entrepreneurial DNA was almost automatic. She is an artist who knows exactly who to connect with, where to position herself, and how to gain projection. Having that kind of vision so early is rare. Sabrina oversees the songwriting, the sound design, the purpose of each track, and how everything should be visually directed to the audience. This complexity has been demonstrated by other great singers—hugely successful ones—but I place Sabrina as the prime example because she has achieved so much, so fast, expanding her name at an incredible pace.

When I traveled to France in June 2024, “Espresso” was already playing everywhere. Before it dominated radio and magazines, the song had exploded thanks to the spontaneous enthusiasm of young girls on TikTok and Instagram. There was no escaping it—and luckily, I loved it. From then on, I tried to understand the genius behind it. The video, with its summer vibe, was one of those you could watch on repeat. And as I enjoyed my European summer holiday, I realized Sabrina wasn’t just releasing songs—she was creating flawless media traps in her shows. Right there, I began calculating how long it would take for her to reach her first billion dollars.

Sabrina is not just about music. Producing global hits is the dream of millions, but the achievement of very few. And here’s the detail: she did it while still very young. Unlike many others, she wasn’t a puppet in the hands of record labels or media groups. She built herself. She crafted myths around her own image, delivered sharp quotes, created expectations, and always seized opportunities.

With such a strong name in such a short time, she could choose any direction to monetize her brand network. And again, she didn’t just slap her name on anything—she made strategic choices. My impression was always clear: “Man, this girl puts a lot of CEOs to shame. She knows exactly what she wants in every detail of her business. Look how she controls her entire artistic process. Never underestimate the power of a powerhouse.”

Researching her ventures, I realized that practically everything was already moving forward successfully.

Sabrina Carpenter’s Main Ventures

1. Perfumes

• Sweet Tooth (June 2022)

• Sweet Tooth: Caramel Dream (August 2023)

• Cherry Baby (2024)(all in partnership with Scent Beauty)

2. Consumer Brand Partnerships

• Collaboration with Erewhon, launching an exclusive tropical smoothie.

• Cash App Card personalized with her designs.

• Partnership with Dunkin’, creating Sabrina’s Brown Sugar Shakin’ Espresso, inspired by her hit Espresso.

• Collaboration with Van Leeuwen, launching espresso-flavored ice cream with themed packaging.

3. Fashion and Style

• Participation in Versace’s La Vacanza collection, starring in campaigns and endorsing luxury accessories.

4. Philanthropy and Social Impact

• Creation of the Sabrina Carpenter Fund, allocating tour proceeds to mental health, education, LGBTQ+ rights, and animal welfare.

• During the Short n’ Sweet tour, part of ticket sales supported organizations like The Trevor Project and Pencils of Promise through PLUS1.

5. Executive Production and Work Beyond Music

• Executive producer of Work It (Netflix).

• Creator and star of A Nonsense Christmas (Netflix), appearing alongside her sister.

Sabrina Carpenter is far more than a singer of viral hits. She has become a creative, multifaceted strategist who has transformed her art into a brand, her brand into business, and her business into social impact. A complete artist, proving to the world that talent and entrepreneurial vision can walk hand in hand—and in giant strides.

Mega Entrepreneur

Sabrina Carpenter has already shown she’s not just another pop singer. She has established herself as a fast-rising business strategist, turning each artistic step into a calculated market move. What’s most striking is that, even with such visible achievements, few truly grasp the scale of the empire she’s building.

The parallel is inevitable: just like Rihanna, who leveraged her image to create Fenty Beauty and turn her name into a billion-dollar brand, Sabrina is following a path that blends creativity, positioning, and business vision. Rihanna proved an artist can step off the stage and dominate industries like fashion and beauty—and Sabrina is already paving a similar road, with fragrances, strategic partnerships, and global campaigns carrying her identity.

She doesn’t just lend her name to any product: each collaboration is deliberate, targeted, and tied to a specific audience at the right time. Successful perfumes, drinks inspired by her hits, luxury fashion appearances, million-dollar philanthropy—all orchestrated in record time, as if every move were part of a chessboard only she can see in full.

While many entrepreneurs, loaded with degrees and convictions, believe they’re ready for the big leagues, Sabrina Carpenter simply leaves them behind. And not with traditional formulas, but with a rare combination: creativity, artistic mastery, and sharp market instincts.

It’s not hard to project what comes next: billions orbiting her name, placing her alongside icons like Rihanna who turned talent into empire. The difference? Sabrina has done it with astonishing speed, at an age when many are still figuring out who they are.

Soon, the world will realize what’s already clear to those paying attention: Sabrina Carpenter is not just a rising artist. She is a global powerhouse, a complete market phenomenon, and the future billionaire of entertainment.

A Greater Movement: Sabrina, Taylor, Beyoncé and Many More

Sabrina Carpenter’s case is fascinating, but it’s not unique. We are living in a historic moment when women in entertainment not only shine on stage, but also establish themselves as global business powerhouses. This deserves more than one analysis—and could certainly be the subject of many more posts.

Take Taylor Swift, for example. Beyond her massive success as a singer, she showed brilliance by re-recording her own albums to reclaim the rights to her music, turning a legal battle into a market phenomenon known as Taylor’s Version. Taylor didn’t just multiply her wealth; she redefined how artists view intellectual property and career control. That’s CEO-level strategy, executed with the force of a cultural movement.

Or consider Beyoncé. Her company, Parkwood Entertainment, is a true conglomerate blending music, film, fashion, and audiovisual production. Beyoncé is not just an artist—she’s an institution. With multimillion-dollar contracts, luxury partnerships, and the ability to turn each release into a global event, she has proven her mastery of brand power. Her fashion collaborations, such as Ivy Park with Adidas, further showed how deeply she understands market dynamics.

What Sabrina Carpenter is building places her on the same path as this select group of women who turn talent into empire. Rihanna, Taylor Swift, Beyoncé—and now Sabrina—form a team of artists who don’t just participate in the market: they redefine it.

But that’s a topic for another post, one where we can dive deeper into how each of these women became global case studies in entrepreneurship and brand strategy. For now, the key is clear: Sabrina Carpenter is not the exception—she is the newest giant rising within this global movement.