Women Can Protect Themselves Financially by Learning About Investments

Maryna Simões: DJ, Athlete, Entrepreneur, and Capital Market Investor

First of all, I need to talk about her, a woman with countless skills and always open to new challenges. Maryna is one of my followers in personalized learning about stock market investments. Today, she’s already walking on her own and it didn’t take long for her to develop the skills to buy stocks, ETFs, and other products from the still little-known capital market.

https://www.instagram.com/itsmarynasimoes

I say “little-known” because, in fact, most Brazilians ignore this fantastic and democratic gateway of opportunities. I’ve known Maryna since before she became a citizen of the world, back in her pre-college days. That’s why she already knew exactly who she was exchanging information with. On top of that, she was already familiar with the idea of making money on her own, and that is a decisive factor in having the enthusiasm to invest when extra money is available.

It seems that the people most willing to learn are precisely those who appear to have the least time. After becoming familiar with investments, she now, in addition to being a runner and surfer, maintains the same pattern of quick learning. Don’t ask me where she is right now—just the other day she was posting pictures of her trip to Italy. This reinforces, once again, that taking care of money means taking care of freedom.

And yes, it’s amazing: any spare amount of money, combined with a strong down day on the stock exchange, awakens the hunger to buy cheap stocks. I’ll explain this concept of “cheap stocks” in more detail in specific posts.

And how can investments fit into the routine of a woman with so many occupations?

As ironic as it may sound, the best results for investors—whether small, medium, or large—usually come from those who dedicate only a few hours a month to well-studied investments.

The frantic movement of being occupied daily, spending hours and hours in front of stock market screens, usually results in wasted time and money. This will become even clearer later, but it’s worth stressing: dedicating just a few hours a month tends to be far more profitable than obsessively monitoring investments all the time.

A man’s world? No!

Practically all financial and economic language is geared toward the male universe. However, it’s natural that women also enjoy soccer, engineering, or areas traditionally seen as masculine. There is no real barrier to learning ability in either gender. Even in sectors that seem male-dominated, this does not reflect reality. Just mention some of the major female figures in Brazilian finance, like Bea Aguilar and Nathalia Arcuri, who prove that no space is off-limits. Bea, for example, has more affinity for higher-risk investments, while Nathalia focuses on fixed income. In other words: there are diverse options, with strong representatives in different areas within the financial world.

Often, what actually exists is an aversion to mathematics—a natural reaction for both women and men. This becomes a barrier that makes us believe the financial world is frightening. But it doesn’t have to be this way. There are simplified paths that allow anyone to take control of their money without anxiety or panic when facing financial decisions, whether trivial or important.

Men, often to prove bravery, end up taking reckless risks. Women, on the other hand, tend to be more cautious in similar situations, which could help avoid losses. It is precisely this more effective reading of risks that can better structure investment building.

In general, women focus on the necessary learning and, on average, avoid wasting energy on what’s unnecessary, prioritizing what really matters.

More women falling in love with this world

There are already many women who are present and passionate about the world of investments and finance, and there are many more who, once they discover this universe, will fall in love with it as well. We want all of them actively participating, becoming part of the movements and knowledge sharing through this channel.

It is essential for women to become increasingly involved in understanding finance, investments, and even the basics of macroeconomics. This knowledge not only strengthens each woman individually, providing financial independence and decision-making power, but also contributes to building a more conscious society.When women master economic concepts and understand how financial cycles work, they become more capable of identifying risks, avoiding traps, and resisting the false promises of populist politicians.More than just protecting their own wealth, learning about investments is also a way of strengthening the nation, by creating a critical mass that can distinguish responsible measures from mere demagogic speeches.

We can become giants 

Brazil is a country with a low level of participation in the capital markets, and even among individual investors, men still represent the majority. This highlights the enormous potential of bringing women into the stock market. It is a latent, strongly restrained force that, in the coming years, can turn into a continuous and steadily growing movement.

I don’t believe it will be an explosive shift, like an immediate passion suddenly awakened in women for this world, but rather the outcome of consistent inclusion work carried out by many hands. It is worth emphasizing that the main drivers of this transformation may, in fact, be large media channels focused on the female audience, capable of promoting a gradual change in today’s still timid investment landscape.

And most importantly: this is a process in which everyone wins. Strengthening women’s participation in the capital markets can only lead to positive outcomes, expanding the forces that already drive this engine and attracting new participants—with special attention to this enormous female audience.

They are like stone! 

From a personal perspective, I notice that, on average, women have a capacity for discipline that stands out as a differential compared to the average behavior of men. They show a stronger focus and are less prone to giving up. This resilience is hardly surprising. I would also add a point about determination: I remember that, on construction sites, bricklayers often seemed somewhat hesitant to speak with women, whether they were architects or engineers, in contrast to how they spoke with men, even when the men were just the project owners. It truly seemed to convey an attitude of “it gets done because it has to be done.”