Anti-market journalism is a vegan steakhouse: vomiting on the very audience you intend to attract

I have always been a lover of mathematics, passionate about understanding how machines work and restless in the face of what cannot be explained. Numbers have always been my passion, as has sound reasoning, which I see as a fundamental basis for avoiding mistakes. Long before studying Engineering, I was, by nature, a “numbers guy.”

At the same time, many of my classmates clearly demonstrated talents far superior to mine in areas such as the arts, medicine, dance, and architecture. For that reason, I do not see the existence of superior sides, but rather distinct paths, with different colors and languages. I would not even dare to say whether this is a conscious choice or an inclination that, at some point, simply emerges.

Pro-market men are addicted to news channels and radio

And it is not difficult to see who tends to be more attracted to this universe: those who like numbers, metrics, correlations, and, above all, reading power dynamics. To a large extent, it is the so-called “exact sciences crowd”, people with an analytical inclination, familiarity with data, and comfort in dealing with structures, systems, and power relations—who feel naturally stimulated by this type of content.

Meanwhile, a large portion of the population just wants radio to soundtrack life, not to listen to “boring” topics

Yes, this is not a flaw; it is simply an average characteristic. Walk into a humanities class and ask what they think of mathematics, physics, or statistics, and you will invite answers like “I chose humanities to get away from that” or “that’s crazy stuff.” But when it comes time to talk about economics, they dismiss their own lack of knowledge and elevate poets as great authorities on how to create jobs and income.

If you open a steakhouse to sell vegan food, you cannot complain about failure

You set up a news channel, a niche disliked by those in the humanities, meaning you already lose that audience, and then you use that news channel to speak ill of capitalism. Those with an exact-sciences mindset understand capitalism as voluntary exchange, access, product availability, and rewards for good service through consumption. As a result, they feel attacked by that very channel.

It´s a sin

I know that today it is almost a sin to say that something can be innate or programmed. Still, it is enough to observe how many boys feel naturally drawn to numbers and how many girls show affinity for the arts. This, of course, does not prevent the existence of great female scientists, decisive, for example, in NASA’s history, nor men becoming brilliant artists, like Salvador Dalí. It is natural that there are relatively well-defined masses of preference between numbers and the arts. Journalism, by its very nature, is heavily flooded by economics and politics; these themes function almost like the oxygen that feeds its daily agendas.

ALERT: The world’s largest audience-dominant channels are pro-market. They are not neutral on this point; what they can and should be is politically nonpartisan

FOX News (TV and radio), Radio Mitre, and a few others worldwide are giants in audience; the rest are vegan steakhouses

The Mitre Formula

Radio Mitre’s formula may be even more effective than Fox’s. It is pro-market all-news journalism without unconditional support for politicians. The station has credibility to criticize leaders on both the left and the right when they fail, always in defense of market principles. This critical capacity surpasses Fox’s and inspires greater trust among listeners who resent being manipulated by political bias. In Brazil, the audience most interested in serious information has long turned to alternative sources precisely because of the lack of options within the major networks. Introducing an editorial model similar to Mitre’s could fill this void.

About Fox News

Market positioning

Fox News is perceived as pro-market, but it frequently allows itself to be contaminated by unnecessary political passions.

Style and tone of coverage

An assertive and confrontational tone, with incisive anchors and direct language that appeals to emotion.

Handling of controversies

Acts aggressively, seen by supporters as courageous in confronting the establishment. More cautious competitors are often accused of protecting elites.

Audience and cultural impact

The most-watched cable news network for years, with strong domestic loyalty, while rivals enjoy greater international and academic presence.

Use of narratives

Relies heavily on “the people versus the elite” rhetoric, resonating with audiences who feel marginalized by the establishment.

Numbers

In 2025, Fox News expanded its lead. In May, it grew 23% in prime time (2.46 million viewers), while MSNBC and CNN fell 24% and 18%, respectively. Its flagship program, The Five, reached 3.77 million viewers. In the week of May 26–30, Fox even surpassed ABC, NBC, and CBS in prime-time ratings.

The Impact of a “Brazilian Fox News”

• Break with media consensus: would offer a clear alternative to the homogeneous, institutional tone of the national press.

• Establishment backlash: politicians and major groups would react with hostility, potentially strengthening the network as an “independent voice.”

• Audience redistribution: would attract viewers who currently consume podcasts, YouTube, and social media due to a lack of professional alternatives.

• Greater polarization: would give voice to topics often omitted by mainstream media, intensifying public debate.

• Transformation of broadcast journalism: with opinion panels, explicit editorializing, and ideological hosts, it would revitalize cable TV debate formats.

In Brazil, All-News Networks Drive Away Their Own Target Audience

Brazil is poorly served by all-news outlets, both on TV and radio. This is an obvious conclusion. The audience that truly consumes this type of content tends to be more rational and objective, interested in finance and economics, with a strong ability to filter the chaos generated by populist measures. Precisely these critical filters are largely absent from Brazilian journalism, which often avoids such analysis. Fox would bring a brutal counterpoint to Brazilian journalism, yet it would still not be fully satisfactory. Its posture, while direct, is not always intellectually honest, as it frequently falls into the same trap it criticizes: an obsession with defending allies and attacking opponents unconditionally. Mitre’s approach, on the other hand, truly meets the expectations of a demanding audience. It is not about being the political opposite of Brazilian outlets, but about maintaining consistency and independence, without pandering to politicians and without blind defense of allies. That is the fundamental difference.

Adopting the FOX NEWS Banner Would Have a Massive Market Impact

There is, however, a decisive factor to consider: the strength of the FOX NEWS brand. It would be crucial for achieving immediate impact and extraordinary attention in attracting listeners, far beyond any other launch strategy. It is an extremely powerful variable affecting both audience capture and advertiser interest, advertisers who already understand the need to reach an audience constantly scolded by other journalistic brands. It would be an ideal way to operate in Brazil, leveraging FOX NEWS’s overwhelming brand power. It is a mistake to imagine that FOX is an unknown journalistic brand in Brazil. The all-news radio audience is precisely the most educated segment, with access to international information and intense communication among themselves. This factor represents a diffusion power that aggregates audiences around a source, empowering it.

I do not deny that, with this knowledge, a radio station carrying the FOX NEWS brand could operate with great success and quality, provided it used the full standards and endorsement of the parent company, while opting for a more efficient journalistic line consistent with Radio Mitre’s model, maintaining a strong pro-market ideological stance without being partisan. I have no doubt: if I were to build a station or create a radio news network, I would never bet on an anti-market editorial line. The audience that likes all-news radio is, by more than 90%, in favor of a smaller state, market freedom, and tax reduction. Between the Fox News and Mitre models, there is no real doubt: Mitre’s is intellectually more honest. And that is exactly what this audience seeks to hear the truth. They do not want ideological cheerleading, nor a broadcaster dreaming of converting the country to Keynesianism. In this sense, Argentina should be proud to have a network like Mitre, which combines credibility, critical spirit, and a clear defense of the market.

Being Greater Than “the Left” and “the Right”

I do not need to be a prophet to state, without hesitation, that if Transamérica decides to turn one of its stations into a left-leaning all-news radio, exactly as we already have in abundance, it will be just one more among many, sharing the same small slice of cheese. It will have no relevance and will not build a commanding brand. If, on the other hand, it chooses to be a right-wing station passionately attached to parties and politicians, it will fall into the same mistake: it will have its own niche, but it will not fulfill the true purpose of listeners who genuinely appreciate all-news radio, the defense of a smaller state, lower taxes, and pro-market action, but above all without idolizing political figures who proclaim themselves its defenders. As I have compared before, this is the main virtue of Radio Mitre in Buenos Aires, the audience leader that spares no criticism of failures and corruption on any side. Being pro-market is, above all, about optimizing democracy, preventing totalitarian movements enamored with leaders and authoritarian models like those of Venezuela or Turkey. Therefore, raising the banner of the right or the left does not guarantee the defense of democracy. Often, behind these colors, representatives hide the true intention: the nontransferable control of power.