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Ricardo Gurgel


People are confusing defending “Radio” with defending “FM”
The migration from AM to FM AM and FM are just transport layers for radio. In the beginning, radio was “packaged” in AM, and for many years that was the main format by which it was known. When FM arrived, there was resistance: AM fans argued that FM could not cover the same distances, while FM advocates replied that AM could not deliver the sound quality FM offered. For a time, that was the tradeoff: AM provided reach, FM provided audio fidelity or at least something close
há 3 horas8 min de leitura


As pessoas estão confundido defender o "Rádio" com defender o "FM"
O desembarque das rádios do AM para o FM FM ou AM são meios de transporte do rádio. Quando tudo começou, o rádio era “empacotado” em AM e, por muitos anos, esse foi o principal formato pelo qual ele era reconhecido. Quando o sistema FM surgiu, houve resistência: os amantes do AM diziam que o FM não vencia distâncias como o AM, enquanto os defensores do FM argumentavam que o AM não tinha a qualidade sonora que o FM oferecia. Durante um período, esse foi o ponto de equilíbrio
há 2 dias8 min de leitura


I’m sorry, but this is brutal! What has the radio industry still not understood about young people’s music consumption?
Perhaps many adults have heard of something called “Discord,” but maybe 95% of people over 35 don’t know what “Discord” is and don’t care about it. Yes, many people in the industry and in the IT field may know what it is, but they are part of the 5% of adults. What if we step outside that 5% exception and try to understand the mindset of the average adult worldwide? Now let’s change the scenario: imagine that 95% of people over 35 care about radio, but 90% of those under 15 d
há 3 dias4 min de leitura
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