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Ricardo Gurgel


The Effort for Radio 3.0 Is Urgent, but the Hybrid System Will Ultimately Be Consumed by Its Own Connected DNA
Radio 3.0 represents the convergence of FM broadcasting and internet streaming. It is not limited to audio alone. Text, images, and video can also be delivered over the internet, since streaming relies on that very infrastructure. The goal is to integrate traditional radio with the digital environment. However, this concept contains an inherent contradiction. As soon as the system gains widespread adoption, it will naturally encourage listeners to go beyond its original purp
há 3 dias7 min de leitura


O esforço da ABERT pelo Rádio 3.0 é urgente, mas o sistema híbrido será devorado pelo seu próprio DNA conectivo
O Rádio 3.0 representa a união entre a transmissão em FM e o streaming. Não se trata apenas de áudio: texto, imagens e vídeos também podem ser transportados pela internet, já que o streaming utiliza exatamente essa infraestrutura. A proposta é criar uma integração entre o rádio tradicional e o ambiente digital. No entanto, esse conceito carrega uma contradição. Assim que o sistema conquistar os ouvintes, despertará naturalmente o desejo de ir além da proposta original. As pe
há 3 dias7 min de leitura


Chinese automotive giant expected to adopt native IP Radio in its vehicles, providing access to more than 50,000 digital radio stations with audio quality superior to Brazil's analog FM
The fact that Brazil still does not have a digital radio system places the country in a technological vacuum. Paradoxically, this may actually become an advantage, as it creates the opportunity to adopt the most efficient system, with greater coverage and the ability to offer listeners a much larger number of radio stations. Content Something beyond Spotify. More than just music, it delivers local, regional, and international news and sports, while allowing radio hosts to in
há 6 dias3 min de leitura
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