I work extensively with online channel metrics, where it is possible to monitor in real time how many listeners are connected to a stream, how long they stay listening to a station, and even where they are listening from. When we move to what is called traditional radio audience measurement, many questions arise not only among laypeople, but also among advertisers, station owners, and even professionals from mathematics and statistics. In other words, there is a legitimate t

Eu trabalho intensamente com métricas de canais online, onde é possível acompanhar em tempo real quantos ouvintes estão conectados ao streaming, quanto tempo permanecem ouvindo a emissora e, inclusive, de onde estão ouvindo. Quando migramos para a chamada medição tradicional de audiência de rádio, surgem diversas questões, não apenas entre leigos, mas também entre anunciantes, proprietários de emissoras e até profissionais das áreas de matemática e estatística. Ou seja, há u

This can be considered a paradoxical fact. How can a band with such a capacity for reach be abandoned by a country? Yet this is exactly what we see today: radio stations from Argentina being received thousands and thousands of kilometers away from Buenos Aires, practically near Natal, in the state of Rio Grande do Norte. I myself have already received Mitre 790 AM, among others. What is the point of being received so far away if, in the station’s own city, the signal disappe